I structure complex product systems so teams can design build and evolve them with clarity*
SaaS · AI-driven Platforms · B2B/B2C · Multi-role Systems
Working layer
My work focuses on product definition where business goals system logic and user experience are structured into roles workflows permissions and rules that guide product development.
Product architecture
Structuring roles permissions states and workflows so complex systems behave consistently across interfaces and use cases.
UX architecture
Designing interaction logic flows and system behaviors that keep user experience aligned with product rules and constraints.
Product definition
Translating business goals into product models requirements and decision frameworks before implementation begins.
Stakeholder alignment
Connecting product engineering and business teams around a shared product model and clear decision context.
1.1
Selected Cases
This section shows a limited set of projects focused on how product structure is defined and shaped in practice. The cases highlight system logic, workflows, and decision modeling rather than final outcomes
HR Tech · Workforce Platform
Israel’s largest on-demand platform connecting businesses with short-term workers across industries. No structured product model existed at the point of entry.
- Conducted discovery: user and stakeholder interviews, mapped jobs-to-be-done across worker and business sides
- Defined product vision and structured requirements as a single source of truth for cross-functional teams
- Designed UX architecture for core platform flows
- Established product documentation process and delivery workflow between design and engineering
Product Discovery · JTBD Mapping · Requirements Structuring · UX Architecture
Music Tech · Marketplace
Invitation-only marketplace for buying, selling, and leasing instrumentals. Curated platform with no transaction fees — quality over volume.
- Conducted user research and stakeholder interviews to define product direction and UX priorities
- Designed UX architecture for core platform flows: discovery, licensing, creator profiles, transaction experience
- Contributed to roadmap decisions based on user behaviour patterns and platform analytics
- Translated complex business rules (licensing types, invite logic) into clear interaction models
- Built UML and scenario models, use-cases and user stories as structured product documentation
- Mapped users and stakeholder journeys to surface gaps and define resolution paths
- Gathered requirements, decomposed tasks and managed specification handoff to technical teams
UX Architecture · UML Modeling · Journey Mapping · MVP Planning · Business Logic Modeling
1.2
Industries & domains
I work across different industries where product definition requires structuring complex systems, workflows, and decision logic. Each domain brings its own constraints, but the underlying approach remains consistent
NDA via GlobalLogic
Health · MedTech
Worked on a large international MedTech platform through an outsourcing partner, involving multiple development teams, a shared design system, and multi-layered architecture.
HR Tech · Workforce Platform
Israel’s leading on-demand workforce platform connecting businesses with short-term workers across multiple industries, redefining how people find and manage flexible jobs.
eLearning · Content Management
Secure cloud-based content management and collaboration platform for regulated industries, enabling organizations to manage and share data with strict security, workflow automation, and AI-driven compliance tools.
Cloud Delivery · E-commerce
Cloud-based image hosting, optimization, and delivery platform for e-commerce businesses, providing real-time processing, dynamic resizing, and 360-degree product viewers to enhance speed, quality, and user experience.
CRM / ERP · Low-Code Platform
Low-code (no-code) business solution enabling companies to quickly customize applications and create software without coding knowledge or developer involvement.