A record of product work combining detailed cases* and system patterns that cannot be isolated from context
Product Architecture · System Logic · Interaction Models · AI · Decision Frameworks
Detailed cases
In-depth examples of product work, showing how systems, roles, and workflows are defined and aligned before implementation.
Solving fragmented hotspot workflows in 360° product media
Transforming disconnected hotspot interactions into a structured and controllable system.
Designing a capacity-constrained service as a product system
Structuring a service business where growth is defined by controlled capacity, not demand.
From Search Input to Controlled Query System
Turning unstructured search input into a governed and predictable query system.
Workflow Automation as a Product System
Shifting workflow creation from engineering dependency to a controlled self-service system.
2.1
Additional cases
Not every project needs a full narrative. The sections below show additional work, recurring product patterns, and system-level thinking across different contexts.
HR Tech · Workforce Platform
Israel’s largest on-demand platform connecting businesses with short-term workers across industries. No structured product model existed at the point of entry.
- Conducted discovery: user and stakeholder interviews, mapped jobs-to-be-done across worker and business sides
- Defined product vision and structured requirements as a single source of truth for cross-functional teams
- Designed UX architecture for core platform flows
- Established product documentation process and delivery workflow between design and engineering
Product Discovery · JTBD Mapping · Requirements Structuring · UX Architecture
Music Tech · Marketplace
Invitation-only marketplace for buying, selling, and leasing instrumentals. Curated platform with no transaction fees — quality over volume.
- Conducted user research and stakeholder interviews to define product direction and UX priorities
- Designed UX architecture for core platform flows: discovery, licensing, creator profiles, transaction experience
- Contributed to roadmap decisions based on user behaviour patterns and platform analytics
- Translated complex business rules (licensing types, invite logic) into clear interaction models
- Built UML and scenario models, use-cases and user stories as structured product documentation
- Mapped users and stakeholder journeys to surface gaps and define resolution paths
- Gathered requirements, decomposed tasks and managed specification handoff to technical teams
UX Architecture · UML Modeling · Journey Mapping · MVP Planning · Business Logic Modeling
Cloud Delivery · E-commerce
Cloud-based image hosting, optimization, and delivery platform for e-commerce businesses, providing real-time processing, dynamic resizing, and 360-degree product viewers to enhance speed, quality, and user experience.
- Architected a complex image interactivity system, defining multi-role access logic and state-driven interaction models for enterprise clients.
- Defined product model and UX architecture across core platform features: from feature strategy to implementation-ready documentation
- Led discovery and feature validation aligned with long-term product strategy
- Structured complex workflows and scalable interaction systems reducing delivery friction
- Established documentation frameworks and decision models connecting product and engineering
- Applied analytics and user research to guide prioritization and roadmap evolution
Requirements Engineering · Product Modeling · UX Architecture · Documentation Frameworks · Discovery Process
Productivity · Email Management
Email tracking and productivity suite that helps users manage communication efficiently, track attachments, and schedule emails to improve workflow speed and deal closure rates.
- Analysed existing product and user data to define gaps between current state and market fit
- Gathered and structured business requirements as foundation for relaunch scope
- Designed feature logic and interaction workflows from requirements to implementation-ready specs
- Collaborated with CEO on roadmap formation and strategic prioritisation
- Supported engineering team as knowledge base and product context during implementation
Requirements Structuring · Workflow Design · Product Relaunch · Roadmap Planning · Stakeholder Alignment
eLearning · Content Management
Secure cloud-based content management and collaboration platform for regulated industries, enabling organizations to manage and share data with strict security, workflow automation, and AI-driven compliance tools.
- Architected product workflows and UX systems for large-scale B2B platform serving enterprise and government clients
- Translated stakeholder requirements into structured product models across distributed teams
- Designed operational workflows for complex organizational structures: multiple roles, permission layers, cross-team processes
- Contributed to AI product integration and optimization features
- Owned UX systems across enterprise workflows as single source of truth for product decisions
Workflow Architecture · Permission Modeling · UX Systems · Requirements Engineering · AI Integration
CRM / ERP · Low-Code Platform
Low-code (no-code) business solution enabling companies to quickly customize applications and create software without coding knowledge or developer involvement.
- Structured configurable product logic: BPMN workflows, role-based access control, and governance rules across multi-module architecture
- Formalized roles, states, workflows, and decision rules as implementation foundation for dev teams
- Reduced requirement rework by establishing clear product model before engineering begins
- Contributed to AI product integration features within platform architecture
Product Architecture · BPMN Workflows · RBAC Modeling · Requirements Engineering · Governance Rules